How are you selling boating?

What does "The Good Run" mean to you? If you don't know what I'm talking about, take a look at this recent column in Soundings -- Trade Only. The brief video, commissioned by our friends at NMMA, continues to draw praise and awards (and apparently copy cats from Mad Men). There are a lot of great nuggets in here for NMTA members. So how do you go about selling your passion?

http://blog.tradeonlytoday.com/tradetalk/?p=941%22 

-Peter