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Wednesday, July 26, 2017

NMTA teams up with KING-5 Evening to promote boating

NMTA’S Grow Boating Program serves the NMTA’s core purpose—to increase the number of boaters in the Northwest. Since 2003, NMTA has spent more than $1.5M to promote boating in the Pacific Northwest via grants, event partnerships and sponsorships, giveaways, grassroots efforts and a dedicated annual public relations campaign designed to get media out on the water reporting on the boating lifestyle. There’s no other marine trade association in the country that can boast a program as strong, sustained or multi-faceted as ours.

This summer, Grow Boating has partnered with KING-5 Evening for an exciting, creative summer-long promotion.

NMTA, in partnership with NMTA members Marine Servicenter and Signature Yachts, is providing KING-5 Evening with access to yachts to use as their on-water studio for the summer. The yachts have been branded via hull decals and flags with the Evening and KING-5 logos.  For the first part of the summer, the Evening on-water studio is a Jeanneau Sun Odyssey 479 (pictured above). The second half of the summer will be a Fountaine Pajot Lucia 40 catamaran.

Evening declared the second week of July as Evening Afloat week, with stories each night on boating (including stories about the Downtown Sailing Series and Sail Sandpoint) and each night’s show was hosted from an on-water location. The week culminated in a half hour special on Friday, July 14, devoted entirely to boating and ways to the out on the water. The show was hosted on Lake Union on the Marine Servicenter Jeanneau. The stories included: crabbing, wakesurfing, learning to sail, boating to restaurants, and choosing the right boat for your lifestyle. You can watch the full show at www.nmta.net/eveningafloat. In addition to the broad exposure from the Evening segments, KING-5 has actively been promoting the boat and stories via all their social media channels, resulting in 100,000s of positive impressions about boating.

Be sure to give your best boater’s wave when you see the Evening boat out this summer!


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