NMTA Grow Boating is launching a new promotion this fall at the University of Washington aimed at attracting more boaters to attend Husky football games via boat.
There are only two college venues in America where fans can attend by boat – the University of Washington, and the University of Tennessee. In 1962, a group of Tennessee fans boating to games at Neyland Stadium created the Tennessee Volunteer Navy to celebrate the on-water tailgating experience of attending games by boat. For decades, Washington Husky fans have done the same but without a formal club, name or identity. Beginning this fall, fans attending games by boat at Husky Stadium will be called the Washington Captains Club.
When fans enter the stadium from the Waterfront Activities Center from their boats, they will be greeted by NMTA staff and volunteers promoting the new Washington Captains Club brand. After the game, as fans return to their boats, they will be given a flag to hang on their boats displaying the Washington Captains Club logo.
“Husky fans are a passionate bunch. And boaters are a passionate bunch,” said John Thorburn, NMTA’s vice president of communications and marketing. “We’re excited to step in this fall to help build a brand that fans and boaters can rally behind.”
The goal of NMTA’s involvement in creating the Washington Captains Club is to build excitement and awareness about attending games by boat, and ultimately grow participation from more fans and boaters. In addition to promoting going to games at Husky Stadium by boat, Captains Club members will be invited to other Club events throughout the year, earn boating discounts around the region, and receive a complimentary pass to the 2012 Seattle Boat Show. The flags and other materials distributed during the campaign will feature the tagline, “Powered by the Seattle Boat Show.”
“The Seattle Boat Show is a well-respected, year-round brand for many boaters in the region,” said Thorburn. “It goes well beyond the 10 days of the January show, and is the brand we use to promote the fun lifestyle of boating every day of the year. We are excited to be associated with this longtime tradition of boating to Husky Stadium.”
The Washington Captains Club will have a formal display at four games at Husky Stadium this fall, plus the Apple Cup game at CenturyLink Field in November. Full details on the club are online at www.WashingtonCaptainsClub.com and www.Facebook.com/WashingtonCaptainsClub.
This article appeared in the September edition of the NMTA newsletter - Waterlife. Click here to view the full newsletter.
There are only two college venues in America where fans can attend by boat – the University of Washington, and the University of Tennessee. In 1962, a group of Tennessee fans boating to games at Neyland Stadium created the Tennessee Volunteer Navy to celebrate the on-water tailgating experience of attending games by boat. For decades, Washington Husky fans have done the same but without a formal club, name or identity. Beginning this fall, fans attending games by boat at Husky Stadium will be called the Washington Captains Club.
When fans enter the stadium from the Waterfront Activities Center from their boats, they will be greeted by NMTA staff and volunteers promoting the new Washington Captains Club brand. After the game, as fans return to their boats, they will be given a flag to hang on their boats displaying the Washington Captains Club logo.
“Husky fans are a passionate bunch. And boaters are a passionate bunch,” said John Thorburn, NMTA’s vice president of communications and marketing. “We’re excited to step in this fall to help build a brand that fans and boaters can rally behind.”
The goal of NMTA’s involvement in creating the Washington Captains Club is to build excitement and awareness about attending games by boat, and ultimately grow participation from more fans and boaters. In addition to promoting going to games at Husky Stadium by boat, Captains Club members will be invited to other Club events throughout the year, earn boating discounts around the region, and receive a complimentary pass to the 2012 Seattle Boat Show. The flags and other materials distributed during the campaign will feature the tagline, “Powered by the Seattle Boat Show.”
“The Seattle Boat Show is a well-respected, year-round brand for many boaters in the region,” said Thorburn. “It goes well beyond the 10 days of the January show, and is the brand we use to promote the fun lifestyle of boating every day of the year. We are excited to be associated with this longtime tradition of boating to Husky Stadium.”
The Washington Captains Club will have a formal display at four games at Husky Stadium this fall, plus the Apple Cup game at CenturyLink Field in November. Full details on the club are online at www.WashingtonCaptainsClub.com and www.Facebook.com/WashingtonCaptainsClub.
This article appeared in the September edition of the NMTA newsletter - Waterlife. Click here to view the full newsletter.
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