2 sentences that engage customers

We are all in sales. By sales, I mean what Daniel Pink means in his new book "To Sell is Human", "If you persuade, influence and convince others, you're in sales." 
Piggybacking on yesterday's post, the question is how are you persuading, influencing and convincing others?

That brings me to a great read at Inc ("2 sentences that engage customers")  . The cold, brutal fact is no one cares about you. People care about themselves. As marketing guru Seth Godin likes to say, "People don't want email, they want me-mail."

Here are some nuggets from the blog post:

The two sentences that are the most important to your customers and prospective customers:

1. "Our clients hire us to provide [benefit(s) to the client.]"
2. "They hire us, rather than somebody else, because [something unique that the competition doesn't have but the customer values.]"

Notice that both of these sentences position you, the seller, as a catalyst that helps the customer achieve the customer's goals, and then positions your firm as only catalyst that can do the job right.

--Peter Schrappen